Joe Ansel, owner of a company that plans development of science centers, wrote in an e-mail to stating his reasons for not upgrading to Windows 7: "Upgrades cost us time and money as we find ourselves playing with our computers to make them do the things they used to do seamlessly - while the phone never stops ringing and you're getting 60 e-mails a day. _ It'll Cost You Time, Too_ The customers most likely to opt against upgrading to Windows 7 because of money are businesses. This Apple power move alone makes Windows 7's pricing look pretty steep. However, Apple plans to sell its next OS, Mac OS X Snow Leopard, for $30 to current Leopard users. Apple's Mac OS X Leopard costs $130, for instance. In the software market, $120 isn't ridiculous for an upgrade. And if you don't already own a copy of a Windows OS, you must pay the full price of at least $200 for Windows 7. Pricing varies based on the version you choose, but you'll be paying at least $120 to upgrade from XP or Vista. The Upgrade Is Expensive Windows 7 isn't cheap.
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